Marketing: An Introduction (13th Edition)
13th Edition
ISBN: 9780134149530
Author: Gary Armstrong, Philip Kotler
Publisher: PEARSON
expand_more
expand_more
format_list_bulleted
Concept explainers
Question
Chapter 13, Problem 13.5DQ
Summary Introduction
To discuss: The various kinds of trade sales promotions and differentiate various kinds of promotions from that of business promotions
Introduction:
The company’s activities, which is connected with purchasing and selling a service or product is referred as marketing. It consists of selling, delivering, and advertising of products to the people.
Expert Solution & Answer
Want to see the full answer?
Check out a sample textbook solution
Students have asked these similar questions
What is meant by trade-oriented sales promotion? Discuss the various types of trade promotions and reasons why marketers use them. As a promotion manager how it can be integrated with other marketing communication tools?
a) How sales promotion can be done in pharmaceutical marketing and why sales promotion can be done in pharmaceutical marketing. ?
Marketing management involves communicating with customers through various promotion mixes. The elements of the promotion mix are advertising, sales promotion, public relations, personal selling, direct marketing.
-Choose a company or organization that is familiar to you and identify how important that company’s customers are to its core business. Does the company take heed of its buyers and, if so, to what extent does it do this, and how important a concept is a customer-centric approach?
Chapter 13 Solutions
Marketing: An Introduction (13th Edition)
Knowledge Booster
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.Similar questions
- What types of sales promotion methods have youobserved recently? Comment on their effectiveness.arrow_forwardDiscuss factors used to classify retail establishments and list the types within each classification.List and briefly describe the five major promotion mix tools.Name and describe the major forms of direct-response television marketing.Explain the ways in which companies can set up an online marketing presence.Submit your assignment by attaching a document utilizing the link above. Include your surname, module number, and title of the assignment in the document name (e.g., surname_M8_Review). The Module Review activity is a graded assignment. Use the rubric provided below as a guide when completing this assignment.arrow_forwardExplain what a wholesaler does. How does this benefit the retailer? How does this benefit the manufacturer? Discuss the four possible elements of the promotion mix.arrow_forward
- Describe Procter & gamble (p&g) promotional strategies of the product. Do they use traditional marketing, digital marketing?arrow_forwardAnalyze the promotion mix of Coca-Cola and explain its success.arrow_forwardHow is Branding and Promotions are directly related to Desktop Publishing? Explain.arrow_forward
- Q: What role has technology played in the evolution of the salesperson? and how do the situational variables of industry location and culture influences sales force activities?arrow_forwardBriefly describe the disadvantages of Word of mouth promotion.arrow_forwardOf the five promotion tools we have covered - Advertising, Personal Selling, Sales Promotion, Public Relations & Direct/Digital Marketing - choose ONE tool you would use to market ONE of the following products and explain why. Be sure to use your textbook as a reference. •NRG Solar Panels •New BMW model •McDonald's new fast food menu item •Ruffles potato chips •Launch of Adobe’s Communication Suite 3 Softwarearrow_forward
- Discuss the major advertising objectives and describe an advertisement that is attempting to achieve each objective. (AACSB: Written and Oral Communication; Reflective Thinking)arrow_forwardPromotion for coca-cola please answer the following for coca-cola company Advertising (paid media) Sales promotion (short term incentives) Publicity (free) Face to face selling techniques Provide examples(3)- flyer, magazine ad, newspaper article, websites, etc.arrow_forwardPromotional strategies can assist in moving a product through the channel of distribution. (a) Briefly explain how a pull strategy could be deployed in promoting a product through a channel of distribution.arrow_forward
arrow_back_ios
SEE MORE QUESTIONS
arrow_forward_ios
