Marketing: An Introduction (13th Edition)
13th Edition
ISBN: 9780134149530
Author: Gary Armstrong, Philip Kotler
Publisher: PEARSON
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Chapter 13, Problem 13.17VC
Summary Introduction
Case summary:
Company F is a distinctive product that manufactures a high-tasting edible film, which could reflect the flavor of anything, starting from a pizza to the alcoholic beverage. Though, Company F substituted flavors on the thin film just to sell the product assuming it as a new product for sampling, the firm is also assessing numerous technological applications.
Characters in given case:
Company F
To determine: Whether Company F can successfully pursue the opportunities of consumer product.
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Chapter 13 Solutions
Marketing: An Introduction (13th Edition)
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