Marketing: An Introduction (13th Edition)
13th Edition
ISBN: 9780134149530
Author: Gary Armstrong, Philip Kotler
Publisher: PEARSON
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Chapter 13, Problem 13.19MML
Summary Introduction
To discuss: On the team selling, its importance, and its pitfalls.
Introduction:
The team selling is utilizing the teams of people from finance, marketing, sales, technical support, engineering, and even top management to service complex, and large accounts.
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Marketing: An Introduction (13th Edition)
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