Industry P is innovating at a dizzying pace, however, it is getting much difficult for the sales representatives of pharmaceutical to reach the doctors to be informed them about the improved or new products. A choice is to host the educational seminars. However, numerous educational seminars are held at Restaurant L that are underwritten by the pharmaceutical firms. Few critics’ paves way saying that it is the marketing scripted by the company and the speaker is mainly a “paid parrot” for selling the drugs for the firm. Characters in given case: Industry P To discuss: Whether the option taken by Industry P is correct and provide few suggestions on other alternatives to inform them regarding the advantages of the firm’s product.

Question

Want to see the full answer?

Answer 1

Question

Chapter 13, Problem 13.11MA

Summary Introduction

Case summary:

Industry P is innovating at a dizzying pace, however, it is getting much difficult for the sales representatives of pharmaceutical to reach the doctors to be informed them about the improved or new products. A choice is to host the educational seminars. However, numerous educational seminars are held at Restaurant L that are underwritten by the pharmaceutical firms.

Few critics’ paves way saying that it is the marketing scripted by the company and the speaker is mainly a “paid parrot” for selling the drugs for the firm.

Characters in given case:

Industry P

To discuss: Whether the option taken by Industry P is correct and provide few suggestions on other alternatives to inform them regarding the advantages of the firm’s product.

Expert Solution & Answer

Want to see the full answer?

Check out a sample textbook solution

See solution

Students have asked these similar questions

Your company’s national sales manager has mandated that each salesperson must undergo training upon initially being hired and retraining every two years after that. You are very skeptical about training being of much value for seasoned salespeople who are performing well, and it’s frustrating and costly in terms of lost sales to pull them out of their territories for centralized training. Therefore, you’ve decided to do all the training of your experienced salespeople online via e-learning on your company’s intranet, so your salespeople can complete the programs on their own time after their normal working hours. You’ve heard that it’s best for the salespeople to interact with and learn from each other in their training, so you’ve encouraged the salespeople to contact each other to share perspectives. With the training budget money saved, you hold a party for all the salespeople who complete the e-learning on time and give special awards to those who score highest. In the first…

Suppose you are working in a courier services company, which is ranked fourth in the domestic Indian market in terms of market share. Your company management thinks that one of the ways to improve sales & profit performance, as well as the company’s market share, is to implement the concept of Integrated Marketing Communications (IMC). You are asked to prepare a proposal indicating the objectives, strategies & challenges in implementing the IMC.

Please help me. Fast solution please. Thankyou.