Marketing: An Introduction Plus MyMarketingLab with Pearson eText -- Access Card Package (13th Edition)
13th Edition
ISBN: 9780134472492
Author: Gary Armstrong, Philip Kotler
Publisher: PEARSON
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Chapter 13, Problem 1ALC
Summary Introduction
To discuss: About the salesperson on the perception of Person X.
Introduction:
A product can be defined as a thing that could be provided in the market for acquisition, attention, consumption, or for utilization, which may satisfy a need or a want.
Expert Solution & Answer
Explanation of Solution
In general, whenever one hears the name salesperson, the assumption is that they are sleazy, arrogant, dishonest, pushy, and ill-informed. They often gets struck into the people’s mind as they are very different. However, this assumption may not be the same for all people.
After reading this chapter, the perception of Person X towards the salesperson has been changed. Person X is able to understand the difficulty of a salespeople, and the effort that he or she is taking in order to reach the product to the customers.
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Marketing: An Introduction Plus MyMarketingLab with Pearson eText -- Access Card Package (13th Edition)
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