Marketing: An Introduction Plus MyMarketingLab with Pearson eText -- Access Card Package (13th Edition)
13th Edition
ISBN: 9780134472492
Author: Gary Armstrong, Philip Kotler
Publisher: PEARSON
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Chapter 12, Problem 12.19MML
Summary Introduction
To discuss: The objectives of advertising and describe an advertisement that is trying to reach each objective.
Introduction:
The objective to change the buying behavior of the customer so that the customers can take actions accordingly whether to buy the product is known as advertisement.
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Marketing: An Introduction Plus MyMarketingLab with Pearson eText -- Access Card Package (13th Edition)
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