Marketing: An Introduction Plus MyMarketingLab with Pearson eText -- Access Card Package (13th Edition)
13th Edition
ISBN: 9780134472492
Author: Gary Armstrong, Philip Kotler
Publisher: PEARSON
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Chapter 12, Problem 12.7CTE
Summary Introduction
To determine: The three examples of advertisement that include socially responsible message; also analyze whether some companies are exploiting social issues by promoting them for their own gain.
Introduction:
The social responsible marketing is a strategy that companies follow to make profits that benefits the welfare of the society. They should have a positive relation with the society for a smooth-running business.
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Marketing: An Introduction Plus MyMarketingLab with Pearson eText -- Access Card Package (13th Edition)
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