Marketing: An Introduction Plus MyMarketingLab with Pearson eText -- Access Card Package (13th Edition)
13th Edition
ISBN: 9780134472492
Author: Gary Armstrong, Philip Kotler
Publisher: PEARSON
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Chapter 12, Problem 12.4DQ
Summary Introduction
To determine: The functions and roles of public relation within company.
Introduction:
Public relations is spreading information between an organization or an individual and the public. It includes gaining exposure to audiences for their products that do not require direct payment.
Public relations build good relations with companies like building up a company image, favorable publicity, heading off unfavorable events and gossips and handling.
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Marketing: An Introduction Plus MyMarketingLab with Pearson eText -- Access Card Package (13th Edition)
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