Marketing: An Introduction Plus MyMarketingLab with Pearson eText -- Access Card Package (13th Edition)
13th Edition
ISBN: 9780134472492
Author: Gary Armstrong, Philip Kotler
Publisher: PEARSON
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Chapter 13, Problem 13.4DQ
Summary Introduction
To discuss: The sales promotion and its objectives
Introduction:
The process of sale in which a person grants a product to the customer on the basis of his requirements and needs is termed as selling.
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Marketing: An Introduction Plus MyMarketingLab with Pearson eText -- Access Card Package (13th Edition)
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