Marketing: An Introduction Plus MyMarketingLab with Pearson eText -- Access Card Package (13th Edition)
13th Edition
ISBN: 9780134472492
Author: Gary Armstrong, Philip Kotler
Publisher: PEARSON
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Chapter 13, Problem 13.9MA
Summary Introduction
Case summary:
Greater than 300 billion coupons are provided every year, with greater than 90% of it was printed on the paper. The consumers redeem just about 1% of coupons that are distributed, usually as they clip them but failed to utilize them in store. App SS has an answer for a solution.
Company H has a best shopping app, which had mobilized those coupons of paper for the consumers. App S is the primary mobile application, which scans the images, text, barcodes, and logos.
Characters in given case:
Company H
Application S
To discuss: On the type of application, which depends on smartphone cameras for an offer on sales promotion redemption and discuss on its working and its similarity.
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Marketing: An Introduction Plus MyMarketingLab with Pearson eText -- Access Card Package (13th Edition)
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