Marketing: An Introduction Plus MyMarketingLab with Pearson eText -- Access Card Package (13th Edition)
Marketing: An Introduction Plus MyMarketingLab with Pearson eText -- Access Card Package (13th Edition)
13th Edition
ISBN: 9780134472492
Author: Gary Armstrong, Philip Kotler
Publisher: PEARSON
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Chapter 13, Problem 13.2DQ
Summary Introduction

To discuss: The behaviors and traits, which an ethical salesperson will have and the sales manager role in ethical behavior of selling.

Introduction:

The company’s activities, which is connected with purchasing and selling a service or product is referred as marketing. It consists of selling, delivering, and advertising of products to the people.

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How can I summarize my Marketing Proposal   1. Product Strategy   Product/Service Description Our company is launching the ErgoFlex Wireless Keyboard, a high-performance ergonomic keyboard that is suitable for professionals and gamers. It features customizable RGB lighting, lightning-fast Bluetooth connectivity, and a rechargeable long-life battery, providing comfort and productivity for extended use.   Justification for the Need With the escalating trend of online work and online gaming, consumers experience wrist stress from prolonged typing. Research points out that 70% of working professionals grumble about having aching wrists. ErgoFlex Wireless Keyboard is an answer to greater ease and efficiency in response to demands of modern working professionals and online gamers.     2. Pricing Strategy We will adopt a value-based pricing strategy, setting the price at $99.99. Competitor products have comparable keyboards priced at $120+, making it easy for us to brand ours as cheap but…
types of brand strategies used by marketers. Which one strategy could work better than another?
I need answer typing clear urjent no chatgpt used pls i will give 5 Upvotes.full explanation pls
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