Business in Action
Business in Action
9th Edition
ISBN: 9780135198100
Author: BOVEE
Publisher: PEARSON CO
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Chapter 13, Problem 16QA
Summary Introduction

To discuss: The importance of reviewing the objectives in the strategic marketing plan before setting the price for a product.

Strategic planning is the activity of organizational management, which is utilized to establish priorities, concentrate on resources and energy, empower operations, and ensure that the other stakeholders and the employees are working on common goals, sets agreement over the intended results and evaluates and adjust the organization.

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