Business in Action
Business in Action
9th Edition
ISBN: 9780135198100
Author: BOVEE
Publisher: PEARSON CO
Question
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Chapter 13.3, Problem 2IYB
Summary Introduction

To discuss: The statement that a brand image creates about Person X.

The name, design, term, symbol, or any other feature that finds the goods and services of a seller distinctive from the other sellers is known as a brand.

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