
Concept explainers
Case summary:
S set his mind to innovate a new model of vegetable peeler design which is more user-friendly than the traditional one and the design was made by the Company S. The product is an overall user for kitchen activities and names as OXO because of its symmetry. Even though the vegetable peeler is a simple product but the function to perform with that is not simple. The Company uses soft material for the handle with a material called Santoprene. The product demand gets very high because of its design. The design introduced by OXO is very comfortable to use for everyone and it works better than the traditional one. The OXO and Company S designed the product on the basis of clear cut insight of product generated by interviewing thousands of consumers and hundreds of homes. Most of the stores are selling OXO it is easily identifiable due to the bold and clear black, white and repackaging for the good grips line is almost as iconic as the products themselves.
Since the product was high compared to other similar products because of more components and materials than the traditional one. However, F was confident that the people would pay more for tools that work better and more efficiently and the Company adopted the value-based pricing strategy and it’s become a successful one. The product mix is developed to 1000 kinds of products from 15. Now it has all kinds of products needed for a kitchen. The brand extension also takes place with OXO steels, OXO strives, OXO On and OXO Tot. the
To discuss: The brand extension period of OXO to make the everyday task easier and whether it considers smartphone, for instance since the smartphone is an important everyday tool, w3hedther expansion into this product category makes sense and justify it.

Explanation of Solution
The smartphones are a highly important and vital tool for the day-to-day activities but it is not suitable or appropriate for the OXO product line because OXO emphasizes on the kitchen tools and smartphone cannot be useful for making kitchen activities more easy and convenient.
The partnership of OXO and Company S is created with an ultimate motive to increase the degree of easiness of kitchen activities by designing innovative and user-friendly kitchen products. OXO’s brand extension was taken place with the following:
- OXO steels
- OXO strives
- OXO On
- OXO TOT
Therefore, the product expansion of OXO cannot able to meet with the production of smartphones because it is entirely distinct from its existing product line and smartphone is a technology-based industry whereas OXO concentrates more innovation user-friendly kitchen tools.
Want to see more full solutions like this?
Chapter 13 Solutions
Business in Action
- How does rework hurt a process? Give examples on how rework can hurt a process. Please provide a referencearrow_forwardHow does rework hurt a process? Give examples on how rework can hurt a process. Please provide a referencearrow_forwardWhat the different between a near miss and hazard 1. movement and contact 2. Contact 3. movementarrow_forward
- The fixed and variable costs for three potential manufacturing plant sites for a rattan chair weaver are shown: Site Fixed Cost Per Year Variable Cost per Unit 1 $700 $12.00 2 $1,000 $7.00 $2,200 $5.00 a) After rounding to the nearest whole number, site 1 is best below After rounding to the nearest whole number, site 2 is best between After rounding to the nearest whole number, site 3 is best above b) If the demand is 590 units, then the best location for the potent 3 units. and units. 600 0 60 units. g plant isarrow_forwardRefer to Table S6.1 - Factors for Computing Control Chart Limits (3 sigma) for this problem. Sampling 4 pieces of precision-cut wire (to be used in computer assembly) every hour for the past 24 hours has produced the following results: Hour R Hour X R Hour X R Hour X R 1 3.25" 0.71" 7 3.15" 0.58" 13 3.11" 0.85" 19 4.51" 1.56" 2 3.20 1.18 8 2.65 1.08 14 2.83 1.31 20 2.79 1.14 3 3.12 1.38 9 15 4. 3.39 1.31 10 5 2.97 1.17 6 2.76 0.32 3.02 0.71 3.12 1.01 2.75 1.33 16 2.74 0.50 22 11 2.73 1.17 17 2.76 1.43 23 12 2.87 0.45 18 2.64 1.24 21 2.75 1.03 3.18 0.46 2.94 1.53 24 2.54 0.97 Based on the sampling done, the control limits for 3-sigma x chart are (round all intermediate calculations to three decimal places before proceeding with further calculations): Upper Control Limit (UCL) = inches (round your response to three decimal places). Lower Control Limit (LCL) = inches (round your response to three decimal places). Based on the x-chart, the wire cutting process has been The control limits…arrow_forwardChoose a specific cars company. E.g Toyota, Volkswagen, Hyundai, Mercedes-Benz, BMW, Honda, Ford, Audi, Tesla Define a list of required machinery, equipment, workstations, offices, rest areas, materials, etc. Develop and define the location of machinery, equipment, workstations, offices, rest areas, materials. Make the distribution in the manufacturing facility the most efficient way possible. Develop a process distribution for one specific product. Explain why you consider this is the most efficient distribution for this specific manufacturing facility. demonstrate the benefits of optimizing a production line with the best distribution of its equipment and spaces. To be more productive and profitable.arrow_forward
- Provide a Synposis of the Articlearrow_forwardThe goal of understanding personality in negotiation is to better predict behavior, such as the counterparty's acceptance or rejection of a negotiation offer. One investigation used acoustic and visual cues to predict the likely behavior of a counterparty to a proposal. The best visual cue predictor of the counterparty (55%) was whether they _____. A. tilted their head B. had their arms and legs crossed C. steepled their fingers D. tapped a penarrow_forwardWomen who ask for what they want in negotiation are less well-liked than women who do not self-advocate. However, nonassertive, other-advocating women suffer a leadership backlash and are regarded as less competent because their behavior is regarded to be _____ and _____. A. high-negative feminine; low-positive masculine B. high-positive feminine; high-positive masculine C. high-negative masculine; low-negative feminine D. low-positive masculine; low-positive femininearrow_forward
- There are five most recognized personality traits that can reliably be measured and predict negotiator behavior in a number of different situations. All of the following are one of those "Big 5" personality traits except _____. A. conscientiousness B. introversion C. agreeableness D. openness to experiencearrow_forwardWith regard to reputation in negotiation, negotiators who use adversarial, stubborn, and ethically questionable behavior often have the effect of _____. A. improving their business relationships B. decreasing their effectiveness as a negotiator C. improving their business relationships D. decreasing their group statusarrow_forwardWhen it comes to assertiveness, there is only a modest link between negotiators' self-views and how the counterparty sees them. Many negotiators come away from a negotiation thinking they came on too strong with the counterparty. The _____ refers to the fact that negotiators believe they are coming on too strong with the counterparty, but they actually are not. A. Collective trap illusion B. Attribution error C. Aggressive anchoring bias D. Line-crossing illusionarrow_forward
- Practical Management ScienceOperations ManagementISBN:9781337406659Author:WINSTON, Wayne L.Publisher:Cengage,Operations ManagementOperations ManagementISBN:9781259667473Author:William J StevensonPublisher:McGraw-Hill EducationOperations and Supply Chain Management (Mcgraw-hi...Operations ManagementISBN:9781259666100Author:F. Robert Jacobs, Richard B ChasePublisher:McGraw-Hill Education
- Purchasing and Supply Chain ManagementOperations ManagementISBN:9781285869681Author:Robert M. Monczka, Robert B. Handfield, Larry C. Giunipero, James L. PattersonPublisher:Cengage LearningProduction and Operations Analysis, Seventh Editi...Operations ManagementISBN:9781478623069Author:Steven Nahmias, Tava Lennon OlsenPublisher:Waveland Press, Inc.





