Chapter 13, Problem 13.9MA

Summary Introduction

Case summary:

In the present world, it is hard to get away from the buzz of mobile, online, and social media marketing from the various large retailers such as Company A, Company W, Company N, and so on. Are the small independent retailers getting on into mobile, social media, and online marketing? A few small retailers are using mobile, social media, and online marketing.

For example, small retailer owner from City M tweets a picture of new beer to 7,000 followers and by afternoon customer’s came running to check the new product. Small retailing Company E has 75% of business through social media. BL Bakery in City NY has succeeded using social media. Even though small retailers have succeeded in many fields, still many small retailers are frightened to use digital media.

Characters in this case:

City M

City NY

BL Bakery

Company A

Company W

Company N

The activities including selling products and services straight away to the final customers for their non-business or personal use is known as retailing.

Retailer is an individual or an organization who sells goods or services to its customers, suppliers, or wholesalers. Retailers are the persons who generally sell goods and services to other business.

To determine: The challenges faced by the retail story and the success story of the company.