Principles of Marketing (16th Edition)
16th Edition
ISBN: 9780133795028
Author: Philip T. Kotler, Gary Armstrong
Publisher: PEARSON
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Chapter 13, Problem 13.6CTE
Summary Introduction
To evaluate: Any five stores from the local mall and identify their types of retail, target market, position. Also, to check whether their retail atmospherics enhance the position attractively and satisfy the target market.
Retailer is an individual or an organization that sells goods or services to its customers, suppliers or wholesalers. Retailers are the persons who generally sell goods and services to other business.
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