Principles of Marketing (16th Edition)
16th Edition
ISBN: 9780133795028
Author: Philip T. Kotler, Gary Armstrong
Publisher: PEARSON
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Question
Chapter 13, Problem 13.3DQ
Summary Introduction
To determine: The kinds of retail stores with description and their advantages.
Retailer:
Retailer is an individual or an organization that sells goods or services to its customers, suppliers, or wholesalers. Retailers are the persons who generally sell goods and services to other businesses.
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