Chapter 13, Problem 13.10MA

Summary Introduction

Case summary:

In the present world, it is hard to get away from the high level of mobile, online and social media marketing from various large retailers like Company A, Company W, Company N, and so on. Are small independent retailers into mobile, social media, and online marketing as well? Few small retailers are using mobile, social media, and online marketing.

For example, a small retailer from City M tweets a picture of new beer to 7,000 followers and by the afternoon, customers came running to check the new product. Small retailing Company E has 75% of business through social media. BL Bakery in City NY has succeeded by using social media. Even though small retailers have succeeded in many fields, a large portion of small retailers are still frightened to use digital media

Characters in this case:

City M

City NY

BL Bakery

Company A

Company W

Company N

The activities (including selling products and services) straight away to the final customers for their non-business or personal use is known as retailing.

A retailer is an individual or an organization that sells goods or services to its customers, suppliers, or wholesalers. Retailers are the persons who generally sell goods and services to other business.

To create: A presentation for the local retailers to use the digital media marketing effectively to connect with their customers and improve their business.