Marketing: An Introduction (12th Edition)
12th Edition
ISBN: 9780133451276
Author: Gary Armstrong, Philip Kotler
Publisher: PEARSON
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Chapter 13, Problem 13.9CTE
Summary Introduction
To determine: Example of each type of sales promotion and what Person X thinks the marketer was trying to achieve the tools of sales promotions.
Sales promotion:
The marketing activities that gives an additional value or incentives to the sales force, distributors, or the ultimate consumers is known as the sales promotion.
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Chapter 13 Solutions
Marketing: An Introduction (12th Edition)
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