Marketing: An Introduction (12th Edition)
Marketing: An Introduction (12th Edition)
12th Edition
ISBN: 9780133451276
Author: Gary Armstrong, Philip Kotler
Publisher: PEARSON
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Chapter 13, Problem 1BLC
Summary Introduction

To discuss: A report on how a salesperson firm designs its recruits, sales force, compensates, trains, supervisors, and assess the salesperson.

Introduction:

A product can be defined as a thing that could be provided in the market for acquisition, attention, consumption, or for utilization, which may satisfy a need or a want.

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