The case explains the growth of Company N, which is an online streaming business. With 61 million subscribers all over the world, there is no slowing down in its growth. It allows the subscribers to watch TV shows and movies on their computer. Collaborating with consumer electronic coupled with continuous innovation makes it easier for the viewers to view movies. Unlike selling spaces on the website for advertising, the company relies on user subscription. With a rapid increase in the use of technology and being a dominated market for online streaming in Country U, Company N attracts many customers. The increased use of the internet among the teens has provided an added advantage to the company. The company produced a movie its own production, which was a great success. With the success of its own production, the company began to produce more movies, which increased their viewers and also the viewing hours. To determine: . The ways by which Company N can make use of each element in promotional mix and identify the most and least important ones.

Question

Want to see the full answer?

Answer 1

Question

Chapter 13, Problem 13.27C

Summary Introduction

Case summary: The case explains the growth of Company N, which is an online streaming business. With 61 million subscribers all over the world, there is no slowing down in its growth.

It allows the subscribers to watch TV shows and movies on their computer. Collaborating with consumer electronic coupled with continuous innovation makes it easier for the viewers to view movies. Unlike selling spaces on the website for advertising, the company relies on user subscription.

With a rapid increase in the use of technology and being a dominated market for online streaming in Country U, Company N attracts many customers. The increased use of the internet among the teens has provided an added advantage to the company.

The company produced a movie its own production, which was a great success. With the success of its own production, the company began to produce more movies, which increased their viewers and also the viewing hours.

To determine:. The ways by which Company N can make use of each element in promotional mix and identify the most and least important ones.

Expert Solution & Answer

Want to see the full answer?

Check out a sample textbook solution

See solution

Students have asked these similar questions

Why do you think there is so much variation in how companies handle global training and development for their employees? Some firms adopt what is called an ethnocentric staffing model. Firms that use this model primarily use parent-country nationals (PCNs) to staff higher-level foreign positions. This strategy is based on the assumption that home-office perspectives and issues should take precedence over local perspectives and issues and that PCNs will be more effective in representing the views of the home office in the foreign operation Other international businesses adopt what is called a polycentric staffing model that calls for a much heavier use of host-country nationals (HCNs) from top to bottom throughout the organization. Thus, polycentric staffing is used with the assumption that such individuals (i.e., HCNs) are better equipped to deal with local market conditions. Organizations using this approach usually have a fully functioning HR department in each foreign subsidiary…

What are some contingency plans or actions that could have been taken by the Dubai man-made islands project managers to limit the impact of this possible risk event and other such related events the projects faced? Please list in PowerPoint for

Discuss the attributes of good information.