Business Essentials, Student Value Edition Plus MyLab Intro to Business with Pearson eText -- Access Card Package (11th Edition)
Business Essentials, Student Value Edition Plus MyLab Intro to Business with Pearson eText -- Access Card Package (11th Edition)
11th Edition
ISBN: 9780134473970
Author: Ronald J. Ebert, Ricky W. Griffin
Publisher: PEARSON
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Chapter 13, Problem 13.24C
Summary Introduction

Case summary: The case explains the growth of Company N, which is an online streaming business. With 61 million subscribers all over the world, the company has no slowing down in its growth.

It allows the subscribers to watch TV shows and movies on their computer. Collaborating with consumer electronic coupled with continuous innovation makes it easier for the viewers to view movies. Unlike selling spaces on the website for advertising, the company relies on user subscription.

With a rapid increase in the use of technology and being a dominated market for online streaming in Country U, Company N attracts many customers. The increased use of the internet among the teens has provided an added advantage to the company.

The company produced a movie in its own production, which was a great success. With the success of its own production, the company began to produce more movies, which increased their viewers and also the viewing hours.

To determine: The factors that led to the change in distribution strategy in Company N and the effect of changes on their product offering.

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Can you guys help me with this? Thank you! Please summarize the case of McDonald's success in China, including how PESTEL analysis goes along with the situation. Here are the videos to help to provide some ideas to summarize the case: Why McDonald's Is Thriving In China from CNBC McDonald's in China | Inside China from CNBC International News
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