EBK MINDTAPV2.0 CONTEMPORARY MARKETING,
17th Edition
ISBN: 9781337091022
Author: Kurtz
Publisher: VST
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Question
Chapter 12, Problem 6CTE
Summary Introduction
To discuss: The fad that has come and gone and whether Person X takes part in the fad and the life of the fad. Also, give the reason why it faded.
Fad and fashion are one of the marketing strategies. Fads are the abbreviated life cycle with short time popularity.
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Chapter 12 Solutions
EBK MINDTAPV2.0 CONTEMPORARY MARKETING,
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