EBK MINDTAPV2.0 CONTEMPORARY MARKETING,
17th Edition
ISBN: 9781337091022
Author: Kurtz
Publisher: VST
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Chapter 12, Problem 6ALR
Summary Introduction
To discuss: The way firms use benchmarking.
Benchmarking refers to the type of measuring the quality by the way of comparing the performances with the other industry leaders.
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Chapter 12 Solutions
EBK MINDTAPV2.0 CONTEMPORARY MARKETING,
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