EBK MINDTAPV2.0 CONTEMPORARY MARKETING,
17th Edition
ISBN: 9781337091022
Author: Kurtz
Publisher: VST
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Question
Chapter 12, Problem 2ALR
Summary Introduction
To discuss: The difference between B2B products and consumer products, and describe a product that is used as both.
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Chapter 12 Solutions
EBK MINDTAPV2.0 CONTEMPORARY MARKETING,
Knowledge Booster
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