EBK MINDTAPV2.0 CONTEMPORARY MARKETING,
EBK MINDTAPV2.0 CONTEMPORARY MARKETING,
17th Edition
ISBN: 9781337091022
Author: Kurtz
Publisher: VST
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Chapter 12, Problem 3ALR
Summary Introduction

To discuss: Unsought products with example and the ways it should be marketed.

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What is a consumer product? Describe the characteristics of each type of consumer product and give examples of each.
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