EBK MINDTAPV2.0 CONTEMPORARY MARKETING,
17th Edition
ISBN: 9781337091022
Author: Kurtz
Publisher: VST
expand_more
expand_more
format_list_bulleted
Concept explainers
Question
Chapter 12, Problem 1C
Summary Introduction
Case summary:
Company N is popular for the word innovation. The position of the company in innovation is 5th position. The company has been adding the arrays of high tech patents with specialists and physiologists in the field of mechanics.
The product available in the market is Company N’s fly knit technology, which eliminates the waste in manufacturing and gives a compression fit. Company N says that the innovation is the best characteristics of the company among the competitors.
To discuss: Whether the spirit of innovation generates competitive advantage and how company N uses its innovation as an advantage in the market place.
Expert Solution & Answer
Want to see the full answer?
Check out a sample textbook solution
Students have asked these similar questions
We talk about the importance of branding and having a recognizable brand through your products, logos, etc. How do you make your product or company a household name and readily recognized by everyone regardless of if they have ever used or bought your product? Please explain in detail.
DO NOT COPY PASTE FROM OTHER I WILL TRACK IT!!
Watch the video (https://www.yxutxbx.com/watch?v=NnW0UB8cm6Q), elaborating more about the benefits of digital marketing.
Can you still think of well-known and successful companies/businesses, either in the local or global scene, that haven’t explored yet the route of direct and digital marketing? EXPOUND WELL AND LONG!
change the x of the streaming site into its original one (yt) for it to be valid since if i posted this the original it will not be accepted.
ANSWER THIS COMPREHENSIVELY AND GOOD!
Marketing communications represents all the elements of the marketing mix that facilitate exchanges by targeting the brand to a group of customers, positioning the brand as being distinct from competitive brands and sharing the brand's meaning and unique differences with the product's target audience.
You understand the importance of successfully communicating the most relevant creative strategy in terms of developing a clear and consistent brand theme that sets one brand apart from its competition.
Contemporary advertising can be conceptualised into six creative strategies in three categories. Which one of the creative strategies would you recommend be the focus of the launch campaign for BienCai? Be sure to explain and justify your answer.
Can someone help me for this question, please? I uploaded the case as images.
Chapter 12 Solutions
EBK MINDTAPV2.0 CONTEMPORARY MARKETING,
Knowledge Booster
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.Similar questions
- Tata Tea’s initial advertising campaigns primarily communicated the physical and functional aspects like packaging, freshness, taste and energy. After attaining market leadership, Tata Tea changed its communication toward social awakening through Jaago Re! (Wake Up) campaign. Tata Tea aired commercials on social problems – corruption, bad roads and irresponsible politicians. Recently Tata Tea Premium’s series of Hyperlocal Campaigns for India celebrating India’s rich cultural diversity and invoke regional pride like #DeshKaKulhad campaign. How is the company using these messages to build their brand value? What are key takeaways for the marketers? What other ‘socially relevant’ themes that Tata Tea can integrate into its social marketing initiatives campaign. Note:- It should be at least 800 words.arrow_forward1- During the Covid-19 pandemic, consumers are searching for face masks everywhere. In this case, which promotional strategy do you think retailers should adopt? A Pull or a Push Strategy? a-Compare both Strategies. b-Support your answer with detailed explanation through examples. 2- How can a brand like Adidas or Nike achieve environmental sustainability? Please suggest two ideas through which they can accomplish that. Support your answer with examples for each idea. 3- What is a multichannel distribution system and what are its main advantages? Please justify your answer through giving detailed examples. 4- Your Research & Development department has slightly changed one of your products. It is not really (new and improved) but you know that putting this statement on the package and in advertising will increase sales. What would you do? Why or why not? Explain in detail to justify your answer.arrow_forwardHow effective will this stratergy be when entering the uae market at the time of the pandemic? Recommend and explain a suitable promotion strategy using 2 or more promotional mix for ben sherman's vietnam operationarrow_forward
- What are the four elements of the promotion mix? Be sure to name and briefly describe each element. List one advantage OR one disadvantage of EACH element.arrow_forwardwhat do you think are the most effective forms of promotion for business's to use in today's market? What factors should a company consider when deciding how best to promote their brand or products/services?arrow_forwardSelect any consumer packaged goods company’s product that has beenaround for at least two decades and find at least five print advertisements from throughout that time frame. From the marketing communication content, how has the product’s target customers and positioning changed over time and why do you believe these changes have occurred? If the product’s target customers or positioning have not changed, what mightexplain the product’s ability to remain the same in itstargeting and positioningarrow_forward
- For effective engagement with its customers and the general public, a company needs to undertake promotions from time to time. Using examples, describe FOUR promotional mix elements that a company can employ in reaching and engaging with its customers.arrow_forwardYou are the marketing executive for Nissan which is to get the feedback of launching the latest Kia Sorrento SUV car in TV commercials all over the world. Your company is using Pierce Brosnan ( ex-James Bond) to promote your product. Discuss the reference group related factors that you would have considered when signing the celebrity. Describe what you think is the personality of this person. Why did they choose him and not other TV stars who may even be as popular if not better. Who will the product be aiming at? Very simple answer needed and no word min limit.arrow_forwardImagine that your team has been hired to create an Advertising strategy for the release of a new line of running shoes produced by athletic apparel maker Under Armour. The Maryland-based company has been rapid growth in recent years and is a globally recognized rival to Nike and Adidas. Beyond the central advertising campaign for the new shoe line, what tools would your team employ to achieve integrated brand promotion? Explain how you would coordinate your efforts to ensure maximum effectiveness.arrow_forward
- Choose a company, brand or organization selling products, services, or ideas and create their next advertising campaign! * PART 1: CHOOSE THE COMPANY/BRAND/ORGANIZATION Introduce the company/brand/organization. Explain why you selected it. Who is the company/brand/organization targeting? How are they differentiating themselves in the market place? What kind of positioning strategy do they currently follow? Give a brief overview of their current marketing mix. Analyze their current advertising campaign(s) and other elements of their IMC strategy. Are they effective?arrow_forwardCoca-Cola’s advertising campaigns primarily show happiness, celebrations and energy. Identify and elaborate on the change in Coca Cola’s advertising strategy over time. Also, share how the company strategy differs from the other top two competitors in the same industryarrow_forwardWhen do you know a website is effective in serving its target market? Describe how a website is not so good in terms of ease of navigation, content, use of color and visuals, article placement and presentation, etc Regarding Fitness Marketing, what are four questions that older adults should ask their doctor before adding exercise to their daily routine? Provide a brief description of the typical members of the target market who are: Women, 35+ years old, middle class, fitness interested, and healthy.arrow_forward
arrow_back_ios
SEE MORE QUESTIONS
arrow_forward_ios
