EBK MINDTAPV2.0 CONTEMPORARY MARKETING,
EBK MINDTAPV2.0 CONTEMPORARY MARKETING,
17th Edition
ISBN: 9781337091022
Author: Kurtz
Publisher: VST
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Chapter 12, Problem 1CTE

a)

Summary Introduction

To discuss: The goods-services continuum for Media S

Continuum along which the services and goods fall based on the attributes that is from pure good to the pure services is termed as goods-services continuum.

b)

Summary Introduction

To discuss: The goods-services continuum for Media T.com

Continuum along which the services and goods fall based on the attributes that is from pure good to the pure services is termed as goods-services continuum.

c)

Summary Introduction

To discuss: The goods-services continuum for Company PB.

Continuum along which the services and goods fall based on the attributes that is from pure good to the pure services is termed as goods-services continuum.

d)

Summary Introduction

To discuss: The goods-services continuum for Company H dealership.

Continuum along which the services and goods fall based on the attributes that is from pure good to the pure services is termed as goods-services continuum.

e)

Summary Introduction

To discuss: The goods-services continuum for Company R.

Continuum along which the services and goods fall based on the attributes that is from pure good to the pure services is termed as goods-services continuum.

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