The marketing activities that address 4 I’s as they relate to the service of Person X. Introduction: Service is considered to be an invisible activity or advantage that a company provides in order to satisfy the customers’ needs by paying money or something that creates a value.

Question

Want to see the full answer?

Answer 1

Question

Chapter 12, Problem 3BYMP

a)

Summary Introduction

To determine: The marketing activities that address 4 I’s as they relate to the service of Person X.

Introduction:

Service is considered to be an invisible activity or advantage that a company provides in order to satisfy the customers’ needs by paying money or something that creates a value.

b)

Summary Introduction

To develop: A relationship with the customers and create a marketing mix strategy.

Introduction:

Marketing mix or a promotional mix is the element used by the organisation in market planning. Marketing mix commonly includes 4p’s, such as price, product, promotion, and place. However, recently they have changed it into 7p’s, namely price, product, promotion, place, people, process, and physical environment, which are followed by many organizations.

Expert Solution & Answer

Want to see the full answer?

Check out a sample textbook solution

See solution

Students have asked these similar questions

How can service marketing add value in Fast-Moving Consumer Goods (FMCGs)? Use practical examples in Malawi Business cases.

Using Malawi University of Business and Applied Sciences -Open Distance Education and Learning arrangements (MUBAS-ODEL), discuss the challenges of services marketing and how the marketing department of MUBAS can solve them to enhance customer value. Provide relevant examples

How can service marketing add value in FMCGs? Use practical examples in Malawi Business cases.

Answer 2

Question

Chapter 12, Problem 3BYMP

a)

Summary Introduction

To determine: The marketing activities that address 4 I’s as they relate to the service of Person X.

Introduction:

Service is considered to be an invisible activity or advantage that a company provides in order to satisfy the customers’ needs by paying money or something that creates a value.

b)

Summary Introduction

To develop: A relationship with the customers and create a marketing mix strategy.

Introduction:

Marketing mix or a promotional mix is the element used by the organisation in market planning. Marketing mix commonly includes 4p’s, such as price, product, promotion, and place. However, recently they have changed it into 7p’s, namely price, product, promotion, place, people, process, and physical environment, which are followed by many organizations.

Expert Solution & Answer

Want to see the full answer?

Check out a sample textbook solution

See solution

Answer 3

Question

Chapter 12, Problem 3BYMP

a)

Summary Introduction

To determine: The marketing activities that address 4 I’s as they relate to the service of Person X.

Introduction:

Service is considered to be an invisible activity or advantage that a company provides in order to satisfy the customers’ needs by paying money or something that creates a value.

b)

Summary Introduction

To develop: A relationship with the customers and create a marketing mix strategy.

Introduction:

Marketing mix or a promotional mix is the element used by the organisation in market planning. Marketing mix commonly includes 4p’s, such as price, product, promotion, and place. However, recently they have changed it into 7p’s, namely price, product, promotion, place, people, process, and physical environment, which are followed by many organizations.

Expert Solution & Answer

Want to see the full answer?

Check out a sample textbook solution

See solution

Answer 4

Question

Chapter 12, Problem 3BYMP

a)

Summary Introduction

To determine: The marketing activities that address 4 I’s as they relate to the service of Person X.

Introduction:

Service is considered to be an invisible activity or advantage that a company provides in order to satisfy the customers’ needs by paying money or something that creates a value.

b)

Summary Introduction

To develop: A relationship with the customers and create a marketing mix strategy.

Introduction:

Marketing mix or a promotional mix is the element used by the organisation in market planning. Marketing mix commonly includes 4p’s, such as price, product, promotion, and place. However, recently they have changed it into 7p’s, namely price, product, promotion, place, people, process, and physical environment, which are followed by many organizations.

Expert Solution & Answer

Want to see the full answer?

Check out a sample textbook solution

See solution

Answer 5

Chapter 12, Problem 3BYMP

a)

Summary Introduction

To determine: The marketing activities that address 4 I’s as they relate to the service of Person X.

Introduction:

Service is considered to be an invisible activity or advantage that a company provides in order to satisfy the customers’ needs by paying money or something that creates a value.

b)

Summary Introduction

To develop: A relationship with the customers and create a marketing mix strategy.

Introduction:

Marketing mix or a promotional mix is the element used by the organisation in market planning. Marketing mix commonly includes 4p’s, such as price, product, promotion, and place. However, recently they have changed it into 7p’s, namely price, product, promotion, place, people, process, and physical environment, which are followed by many organizations.

Answer 6

Chapter 12, Problem 3BYMP

a)

Summary Introduction

To determine: The marketing activities that address 4 I’s as they relate to the service of Person X.

Introduction:

Service is considered to be an invisible activity or advantage that a company provides in order to satisfy the customers’ needs by paying money or something that creates a value.

Answer 7

Chapter 12, Problem 3BYMP

a)

Summary Introduction

To determine: The marketing activities that address 4 I’s as they relate to the service of Person X.

Introduction:

Service is considered to be an invisible activity or advantage that a company provides in order to satisfy the customers’ needs by paying money or something that creates a value.

Answer 8

b)

Summary Introduction

To develop: A relationship with the customers and create a marketing mix strategy.

Introduction:

Marketing mix or a promotional mix is the element used by the organisation in market planning. Marketing mix commonly includes 4p’s, such as price, product, promotion, and place. However, recently they have changed it into 7p’s, namely price, product, promotion, place, people, process, and physical environment, which are followed by many organizations.

Answer 9

b)

Summary Introduction

To develop: A relationship with the customers and create a marketing mix strategy.

Introduction:

Marketing mix or a promotional mix is the element used by the organisation in market planning. Marketing mix commonly includes 4p’s, such as price, product, promotion, and place. However, recently they have changed it into 7p’s, namely price, product, promotion, place, people, process, and physical environment, which are followed by many organizations.

Answer 10

Expert Solution & Answer

Answer 11

Expert Solution & Answer

Answer 12

Want to see the full answer?

Check out a sample textbook solution

See solution

Answer 13

Ch. 12.1 - Prob. 12.1LO Ch. 12.2 - Prob. 12.2LO Ch. 12.2 - Prob. 12.1LR Ch. 12.2 - Prob. 12.2LR Ch. 12.2 - Prob. 12.3LR Ch. 12.3 - Prob. 12.3LO Ch. 12.4 - Prob. 12.4LO Ch. 12.4 - Prob. 12.4LR Ch. 12.4 - Prob. 12.5LR Ch. 12.5 - Prob. 12.5LO

The marketing activities that address 4 I’s as they relate to the service of Person X. Introduction: Service is considered to be an invisible activity or advantage that a company provides in order to satisfy the customers’ needs by paying money or something that creates a value.

Solution Summary: The author explains that marketing activities address 4 I's as they relate to the service of Person X: Intangibility, Inconsistency, Inventory, People, Process, and Physical Environment.

Concept explainers

To determine: The marketing activities that address 4 I’s as they relate to the service of Person X.

Introduction:

Service is considered to be an invisible activity or advantage that a company provides in order to satisfy the customers’ needs by paying money or something that creates a value.

Want to see the full answer?

Chapter 12 Solutions

The marketing activities that address 4 I’s as they relate to the service of Person X. Introduction: Service is considered to be an invisible activity or advantage that a company provides in order to satisfy the customers’ needs by paying money or something that creates a value.

Solution Summary: The author explains that marketing activities address 4 I's as they relate to the service of Person X: Intangibility, Inconsistency, Inventory, People, Process, and Physical Environment.

Concept explainers

To determine: The marketing activities that address 4 I’s as they relate to the service of Person X. Introduction: Service is considered to be an invisible activity or advantage that a company provides in order to satisfy the customers’ needs by paying money or something that creates a value.

Want to see the full answer?

Chapter 12 Solutions

To determine: The marketing activities that address 4 I’s as they relate to the service of Person X.

Introduction:

Service is considered to be an invisible activity or advantage that a company provides in order to satisfy the customers’ needs by paying money or something that creates a value.