Marketing - Standalone book
13th Edition
ISBN: 9781259573545
Author: Roger A. Kerin, Steven W. Hartley
Publisher: McGraw-Hill Education
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Question
Chapter 12, Problem 5VC
Summary Introduction
Case summary:
Club LA soccer is considered to be 1 of the 19 clubs in Major League Soccer (MLS). Club LA has won the Major League Soccer champion trophy 4 times which is said to be more successful. President CK and the company’s marketing managers decided to use their skills in creating “a specific product for people”
The services and the experience of the professional soccer club will keep on changing because there will be difference in opponents, players, outcome, and the weather conditions. Each component of the promotional mix and activities of marketing are used to create good experience in Club LA. The main elements of soccer business are sponsorships, merchandise sales, and broadcast rights.
Characters in the case:
Club LA
President CK
To discuss: The manner in which Club LA assesses the effect of its marketing activities and whether the program has been successful.
Introduction:
The activity for communicating, creating, exchanging, and delivering the offerings that are beneficial to the company, customers, shareholders, and society is known as marketing.
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Chapter 12 Solutions
Marketing - Standalone book
Ch. 12.1 - Prob. 12.1LOCh. 12.2 - Prob. 12.2LOCh. 12.2 - Prob. 12.1LRCh. 12.2 - Prob. 12.2LRCh. 12.2 - Prob. 12.3LRCh. 12.3 - Prob. 12.3LOCh. 12.4 - Prob. 12.4LOCh. 12.4 - Prob. 12.4LRCh. 12.4 - Prob. 12.5LRCh. 12.5 - Prob. 12.5LO
Ch. 12.6 - Prob. 12.6LOCh. 12.6 - Prob. 12.6LRCh. 12.6 - Prob. 12.7LRCh. 12.6 - Prob. 12.8LRCh. 12 - Prob. 1AMKCh. 12 - Idle production capacity may be related to...Ch. 12 - Prob. 3AMKCh. 12 - Prob. 4AMKCh. 12 - Prob. 5AMKCh. 12 - Prob. 6AMKCh. 12 - Prob. 7AMKCh. 12 - Prob. 8AMKCh. 12 - Prob. 9AMKCh. 12 - Prob. 10AMKCh. 12 - Prob. 1BYMPCh. 12 - Prob. 2BYMPCh. 12 - Prob. 3BYMPCh. 12 - Prob. 1VCCh. 12 - Prob. 2VCCh. 12 - Prob. 3VCCh. 12 - Prob. 4VCCh. 12 - Prob. 5VC
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