Marketing - Standalone book
13th Edition
ISBN: 9781259573545
Author: Roger A. Kerin, Steven W. Hartley
Publisher: McGraw-Hill Education
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Question
Chapter 12, Problem 7AMK
Summary Introduction
To draw: The distribution channels for the services such as a restaurant, a hospital, and a hotel.
Introduction:
Service is consideredas an invisible activity or advantage that a company provides different services to satisfythe customers’needs by paying money or something that creates a value.
A distribution channel is the process by which goods and services are transferred from the manufacturer to the final customer. Distribution channel includes middlemen such as retailers, wholesalers, and internet.
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Draw the channel of distribution for the following services: (a) a restaurant, (b) a hospital, and(c) a hotel
Draw the channel of distribution for the following services: (a) a restaurant, (b) a hospital, and (c) a hotel.
Explain how channel length and channel width can be strategically used by a retailer to position its offering in the marketplace.
NOTE:
Information is in the photo attached.
Chapter 12 Solutions
Marketing - Standalone book
Ch. 12.1 - Prob. 12.1LOCh. 12.2 - Prob. 12.2LOCh. 12.2 - Prob. 12.1LRCh. 12.2 - Prob. 12.2LRCh. 12.2 - Prob. 12.3LRCh. 12.3 - Prob. 12.3LOCh. 12.4 - Prob. 12.4LOCh. 12.4 - Prob. 12.4LRCh. 12.4 - Prob. 12.5LRCh. 12.5 - Prob. 12.5LO
Ch. 12.6 - Prob. 12.6LOCh. 12.6 - Prob. 12.6LRCh. 12.6 - Prob. 12.7LRCh. 12.6 - Prob. 12.8LRCh. 12 - Prob. 1AMKCh. 12 - Idle production capacity may be related to...Ch. 12 - Prob. 3AMKCh. 12 - Prob. 4AMKCh. 12 - Prob. 5AMKCh. 12 - Prob. 6AMKCh. 12 - Prob. 7AMKCh. 12 - Prob. 8AMKCh. 12 - Prob. 9AMKCh. 12 - Prob. 10AMKCh. 12 - Prob. 1BYMPCh. 12 - Prob. 2BYMPCh. 12 - Prob. 3BYMPCh. 12 - Prob. 1VCCh. 12 - Prob. 2VCCh. 12 - Prob. 3VCCh. 12 - Prob. 4VCCh. 12 - Prob. 5VC
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