Marketing - Standalone book
Marketing - Standalone book
13th Edition
ISBN: 9781259573545
Author: Roger A. Kerin, Steven W. Hartley
Publisher: McGraw-Hill Education
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Chapter 12.6, Problem 12.6LR
Summary Introduction

To discuss: The usage of off-peak pricing in a movie theatre.

Introduction:

Off-peak pricing is also known as off-season pricing. Off-peak occurs at the time of low demand period.

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