Marketing: An Introduction (13th Edition)
13th Edition
ISBN: 9780134149530
Author: Gary Armstrong, Philip Kotler
Publisher: PEARSON
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Chapter 12, Problem 1BLC
Summary Introduction
To discuss: The manner in which the communication environment affects the company’s communication with the customers and identify the ways in which the information about the various models of cars are delivered in the market.
Introduction:
Integrated Marketing Communication (IMC) is a method of reaching the objectives of a marketing campaign, through a well-coordinated use of various promotional methods that are planned to support each other.
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Marketing: An Introduction (13th Edition)
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