Marketing: An Introduction (13th Edition)
13th Edition
ISBN: 9780134149530
Author: Gary Armstrong, Philip Kotler
Publisher: PEARSON
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Chapter 12, Problem 12.6CTE
Summary Introduction
To determine: The short report on the Q Score of the celebrity, the reason if there is a considerable change in Q score, and the other types of Q scores for celebrity.
Introduction:
Q score is also known as Q rating, which is used to measure the appeal and popularity of a celebrity, brand, and company, and so on. Higher the Q score, higher will be the regarded person or item.
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Marketing: An Introduction (13th Edition)
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