Marketing: An Introduction (13th Edition)
13th Edition
ISBN: 9780134149530
Author: Gary Armstrong, Philip Kotler
Publisher: PEARSON
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Chapter 12, Problem 12.15VC
Summary Introduction
Case summary:
The widespread “ship my pants” advertisement, Company KM again hit with a promotion that was viewed as humorous by few, a stroke of brilliance by advertising criticizers and aggressive by others. It is the most recent advertisement, “Big Gas Saving” that was propelled on Website YT preceding to airing on television and similar to that of “ship my pants” advertisement that became sensational.
In addition to pull its sales out, Company KM struck a very timely note in the tune of customer’s value “saving money on gasoline” where customers can think of saving $30 on gas than spending $50 or more it stores. The main benefit for customers is relief from traffic into KM Stores.
Characters in the case:
- Company KM
Introduction:
An advertising message conveys a meaning or message to the customers through words or pictures. It should be a message that attracts customer’s attraction.
To determine: Company KM advertisement message on “Big Gas Savings” advertisement.
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Information related to Monty Co. is presented below.
2.72/7 E :
On April 5, purchased merchandise on account from Larkspur Company for $30,000, terms 2/10, net/30, FOB shipping point.
On April 6, paid freight costs of $910 on merchandise purchased from Larkspur.
1.
2.
3.
On April 7, purchased equipment on account for $30,100.
4.
On April 8, returned $6,000 of merchandise to Larkspur Company.
5.
On April 15, paid the amount due to Larkspur Company in full.
(a)
W
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I need answer typing clear urjent no chatgpt used pls i will give 5 Upvotes.
Chapter 12 Solutions
Marketing: An Introduction (13th Edition)
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