Marketing: An Introduction (13th Edition)
13th Edition
ISBN: 9780134149530
Author: Gary Armstrong, Philip Kotler
Publisher: PEARSON
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Chapter 12, Problem 12.5DQ
Summary Introduction
To discuss: The main public relations tools and the roles played by social media and the internet.
Introduction:
Public relations refers to spreading information between an organization or an individual and the public. It includes gaining exposure to audiences for their products that do not require direct payment.
Public relations build good relations with companies like building up a company image, favorable publicity, heading off unfavorable events, gossip, and handling.
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Marketing: An Introduction (13th Edition)
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