Marketing: An Introduction (13th Edition)
13th Edition
ISBN: 9780134149530
Author: Gary Armstrong, Philip Kotler
Publisher: PEARSON
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Chapter 12, Problem 12.8CTE
Summary Introduction
To discuss: The field of public relation involved in Public Relations Society Of America (PRSA) and regarding the activities related to marketing with the award winner and draft a report on that.
Introduction:
Public relation is the way where companies and people gather together to communicate with their target audience, with the goal to create a best impression in customers’ minds.
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Marketing: An Introduction (13th Edition)
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