EBK PRINCIPLES OF MARKETING
EBK PRINCIPLES OF MARKETING
16th Edition
ISBN: 9780133850697
Author: Kotler
Publisher: VST
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Chapter 12, Problem 12.8CTE
Summary Introduction

To think critically about: The report of franchise, kinds of franchises signified and studying the market opportunities for that service or product.

Introduction:

A contractual vertical marketing encompasses self-governing companies at divergent levels of “production and distribution”; they are joined through contracts to get more economies and increase sales impact, which can be achieved alone.

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