Chapter 12, Problem 12.1DQ

Summary Introduction

To discuss: How the members of marketing channels adds channel distribution value among the manufacturers and consumers.

Explanation of Solution

The marketing channel members does many significant functions. Few assist in completing the transactions:

Information: Collecting and allocating the marketing research and intelligence facts on the forces and actors in the marketing environment required for planning and helping exchange.

Promotion: Creating and dispersing persuasive communications on an offer.

Contact: Identifying and interacting with the prospective purchasers.

Matching: Altering and fitting the offer to the requirements of the buyers, which includes tasks like creating, grading, accumulating, and packaging.

Negotiation: Reaching an agreement with the cost and various terms of offer due to which the possession or ownership could be transferred.

Few other functions, which assist to satisfy the full transactions, which are as follows:

Physical distribution: Storage and transportation of goods.

Financing: Obtaining and utilizing the funds for channel work.

Risk-taking: Presuming the carrying out work of channel work.