EBK PRINCIPLES OF MARKETING
16th Edition
ISBN: 9780133850697
Author: Kotler
Publisher: VST
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Chapter 12, Problem 12.23MML
Summary Introduction
To discuss: The multichannel distribution system and its advantages and disadvantages of using it.
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Discuss the significance of channel of distribution in Marketing .
Which distribution channels would producers of services be most likely to use? Why? Provide a thorough discussion
Describe the major functions of marketing channels.Why are these functions better accomplished throughcombined efforts of channel members?
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- Channel Members (intermediaries) and NonChannel Members (facilitating agencies) Provide concrete examples of facilitating agencies and the role they play in channels of distribution. There must be one for each type, and justify the reason/reasons why it is so.arrow_forwarddiscuss the significance of an efficient distribution channel in reaching target markets.arrow_forwardDescribe the channel partners that support distribution channels.arrow_forward
- Discuss direct marketing channels and indirect marketing channels. Give examples of each sort of marketing channel based on actual market experiences.arrow_forwardWhy do customers expect more choice and flexibility as to how products and services are made available to them? Discuss the relationship between channel management and the marketing mix.arrow_forwardDiscuss the advantages of central distribution centers.arrow_forward
- What kinds of marketing channel functions can be performed over the Internet? Why Can marketers ignore distribution and supply chain management? Why or why not?arrow_forwardDescribe common channel structures and strategies, and the factors that influence their choicearrow_forwardExplain what a distribution channel is, identify types ofwholesaling intermediaries, and describe the differenttypes of distribution channels.arrow_forward
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