EBK PRINCIPLES OF MARKETING
16th Edition
ISBN: 9780133850697
Author: Kotler
Publisher: VST
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Chapter 12, Problem 12.23MML
Summary Introduction
To discuss: The multichannel distribution system and its advantages and disadvantages of using it.
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Which of the following statements is true of online retailing?
Question 2Select one:
a.
All the people visiting a typical website convert into paying customers.
b.
Online retailers cannot provide efficient customer service like their on-ground counterparts.
c.
There is a lack of security on the Web.
d.
Online retailing will attract less customers than on-ground retailing.
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In a table format, using the seven (7) different themes, summarise the difference betweenmodernism and post modernism.
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