Business Essentials (11th Edition)
Business Essentials (11th Edition)
11th Edition
ISBN: 9780134129969
Author: Ronald J. Ebert, Ricky W. Griffin
Publisher: PEARSON
Question
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Chapter 12, Problem 12.32C
Summary Introduction

Case summary:

For many years, Company JC attracted customers who were attracted toward the discounts and promotions of products. The prices of the products earlier were deeply inflated to enable the firm to give the appropriate discount as expected by the consumers. The price was dramatically changed by the CEO Person RJ.

The reaction from the consumers was not as expected. The revenue of Company JC went down by 25% than the previous year. He was replaced by the new CEO Person MU. He returned to the familiar pricing strategy of Company JC.

To explain: If there is an ethical issue.

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