For many years, Company JC attracted customers who were attracted toward the discounts and promotions of products. The prices of the products earlier were deeply inflated to enable the firm to give the appropriate discount as expected by the consumers. The price was dramatically changed by the CEO Person RJ. The reaction from the consumers was not as expected. The revenue of Company JC went down by 25% than the previous year. He was replaced by the new CEO Person MU. He returned to the familiar pricing strategy of Company JC. To compare: The difference in distribution methods leading to the differences in different pricing strategies.

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Chapter 12, Problem 12.31C

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Case summary:

For many years, Company JC attracted customers who were attracted toward the discounts and promotions of products. The prices of the products earlier were deeply inflated to enable the firm to give the appropriate discount as expected by the consumers. The price was dramatically changed by the CEO Person RJ.

The reaction from the consumers was not as expected. The revenue of Company JC went down by 25% than the previous year. He was replaced by the new CEO Person MU. He returned to the familiar pricing strategy of Company JC.

To compare: The difference in distribution methods leading to the differences in different pricing strategies.

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