Business Essentials (11th Edition)
11th Edition
ISBN: 9780134129969
Author: Ronald J. Ebert, Ricky W. Griffin
Publisher: PEARSON
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Textbook Question
Chapter 12, Problem 12.4QR
How is the concept of the value package useful in marketing to consumers and industrial customers?
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Can you guys help me with this? Thank you!
Please summarize the case of McDonald's success in China, including how PESTEL analysis goes along with the situation.
Here are the videos to help to provide some ideas to summarize the case:
Why McDonald's Is Thriving In China from CNBC
McDonald's in China | Inside China from CNBC International News
Chapter 12 Solutions
Business Essentials (11th Edition)
Ch. 12 - Prob. 12.1QRCh. 12 - Prob. 12.2QRCh. 12 - Prob. 12.3QRCh. 12 - How is the concept of the value package useful in...Ch. 12 - Prob. 12.5QACh. 12 - Prob. 12.6QACh. 12 - Prob. 12.7QACh. 12 - Prob. 12.8QACh. 12 - Prob. 12.9AECh. 12 - Prob. 12.10AE
Ch. 12 - Prob. 12.11ACh. 12 - Prob. 12.12ACh. 12 - Prob. 12.13ACh. 12 - Prob. 12.14ACh. 12 - Prob. 12.15ACh. 12 - Prob. 12.16TECh. 12 - Prob. 12.17TECh. 12 - Prob. 12.18TECh. 12 - Prob. 12.19TECh. 12 - Prob. 12.20EECh. 12 - Prob. 12.21EECh. 12 - Prob. 12.22EECh. 12 - Prob. 12.23EECh. 12 - Prob. 12.24CCh. 12 - Prob. 12.25CCh. 12 - Prob. 12.26CCh. 12 - Prob. 12.27CCh. 12 - Prob. 12.28CCh. 12 - Prob. 12.29CCh. 12 - Prob. 12.30CCh. 12 - Prob. 12.31CCh. 12 - Prob. 12.32C
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- Can you guys help me with this? Thank you! Please summarize the case studies of KFC in China, including how PESTEL analysis go along with the situation. Here are the names of the videos that provide ideas to summarize the case: 1. Why China Loves KFC from Business Insider 2 How China Became KFC's Most Important Market from CNBCarrow_forwardNot use ai pleasearrow_forwardI need typing clear urjent no chatgpt used i will give 5 upvotes pls full explainarrow_forward
- An amount of $800.00 earns $500.00 interest in three years, three months. What is the effective annual rate if interest compounds monthly? The effective annual rate of interest as a percent is ____%.arrow_forward:-write the following linear 1- general form programming model by 2- standard form Max Z = 6X1+ 20 X₂+ 23 X3 S.T. 8X1+6X2-8X3 6X1+ 45X2 ≤ 100 = 50 215 12X1 + 5X2+ 4X3 ≥ 12 X1, X2, X3 ≥0arrow_forwardWith the aid of examples, fully discuss any five (5) political tactics used in organisations. (25 Marks)arrow_forward
- 13. Modelling occurs when an individual mimics or repeats behaviour that they have seen displayed by a person of influence or behaviours that have been rewarded either tangible or non-tangible. 14. coaching involves a relationship between two individuals for a period as they perform their jobs. 15. For motivation to be high, expectancy, instrumentalities, and total valence of all outcomes are not necessary.arrow_forwarda) Differentiate between Individualism and Collectivism b) Outline any five (5) factors that influence followership behaviours. c) Outline any Five (5) characteristics of flat organisational structure. (10 Marks) (5 Marks) (10 Marks)arrow_forwardBased on the case study below, advise on data collection methodologies and tools Daniel may utilize to collect data, providing a minimum of five examples of inquiries he could pose. Daniel, a senior business student, has consistently been intrigued by the rivalry between small local coffee establishments and giant multinational corporations. For his study project, he chooses to examine the factors that influence customer loyalty to local coffee shops, despite the extensive prevalence of international brands. Daniel selects two bustling neighborhoods in his city, each featuring multiple local coffee shops and a minimum of one multinational chain. He intends to investigate elements such as product quality, customer service, pricing, and the communal ethos typically linked to local enterprises. Daniel seeks to comprehend how client demographics, like age and financial level, affect their preferences. Daniel plans to employ a combination of surveys and client observation for his…arrow_forward
- a. With the aid of examples, define discrimination. (5 marks) b. Fully discuss any four (4) types of discrimination in the workplace. (20 Marks)arrow_forwardTrue or False. 1. Coercive power stems from the capacity to produce fear in others. 2. Some political tactics are honest in nature. 3. Discrimination is to show favour, prejudice, or bias for or against a person on any arbitrary grounds. 4. Organisations are composed of coalitions which compete with one another for resources and influence. 5. Collectivism does not explain the extent to which, individuals care about other's actions, the sharing of material and non-material benefits and resources. 6. The goal of valuing diversity is not to capitalize on the strengths of each individual or subgroup to ensure that the whole is greater than the sum of the parts. 7. Persuasion is the method that relies supposedly on logic, the power of argument, and the evidence of the facts. 8. Ineffective organizational leaders have learnt how to identify informal leaders particularly when they want to use them in bringing about corporate change. 9. Managing diversity can improve employee attitudes and…arrow_forwardBased on the case study below, propose a research design that Daniel could employ to examine consumer loyalty and elucidate its appropriateness for his investigation. Daniel, a senior business student, has consistently been intrigued by the rivalry between small local coffee establishments and giant multinational corporations. For his study project, he chooses to examine the factors that influence customer loyalty to local coffee shops, despite the extensive prevalence of international brands. Daniel selects two bustling neighborhoods in his city, each featuring multiple local coffee shops and a minimum of one multinational chain. He intends to investigate elements such as product quality, customer service, pricing, and the communal ethos typically linked to local enterprises. Daniel seeks to comprehend how client demographics, like age and financial level, affect their preferences. Daniel plans to employ a combination of surveys and client observation for his research. He intends…arrow_forward
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