Concept explainers
Case summary:
Large trucks play an important role in a logistics chain. However, in 2012, $333,000-worth large trucks were crashed, almost 3,800 died, the majority being other vehicle drivers or passengers of other vehicles, and not the truck drivers themselves. In 2014, Company W’s truck driver caused a major accident were he fell asleep after staying awake the whole complete day and crashed the car; one person is dead and the other was critically injured.
In July 2013, Country U’s department of transportation enacted harder hours of service rules. As a result, one report claimed that these rules would bring a loss of $1 billion to the company, while another concluded that company would recognize $500 million in profit from reduced driver death.
The new rules have caused large arguments and have caused hardships for drivers. As one driver stated, “if wheels aren’t turning, you’re not earning”.
To determine: The hours-of-service rules for the Department of Transportation (DOT) trucks and briefly outline the rules of 2013.
Characters in the case:
- Company W
Introduction:
The rules are instructions specified by the government which is mandatory for everyone to follow. If they cross the rules, they have to pay a penalty.
Want to see the full answer?
Check out a sample textbook solution
Chapter 12 Solutions
Principles of Marketing, Student Value Edition Plus MyLab Marketing with Pearson eText -- Access Card Package (17th Edition)
- Briefly explain Business to Consumer (B2C) in perspective of electronic Commerce in your own wordsarrow_forwardAirAsia has recently launched its own ride hailing app in the Malaysian market called AirAsia Ride. To increase the number of users to the service, AirAsia Ride needs to encourage more drivers to sign up to the platform. Discuss, from the consumer perspective why it is important that AirAsia Ride has many drivers as possible on the Using the Hierarchy of Effects Model, discuss how AirAsia Ride can encourage riders to sign up to thearrow_forwardWhat stops e-commerce?arrow_forward
- Define e-commerce and discuss its key characteristics. Explain how e-commerce differs fromtraditional commerce.arrow_forwardplease dont use chat gpt or other AI Describe the process of promoting active transportation.arrow_forwardDescribe the conditions when adopting the B2B or the B2C model of e-commerce.arrow_forward
- Electronic commerce (e-commerce) is defined as sharing business information, maintainingbusiness relationships, and conducting business transactions through the use oftelecommunication networks. Discuss THREE (3) business and consumer e-commerce models.arrow_forwardRecommendation for Omani business owner on how to achieve the desired situation of e- commercearrow_forwardWhy trucks are a popular transportation mode?arrow_forward
Contemporary MarketingMarketingISBN:9780357033777Author:Louis E. Boone, David L. KurtzPublisher:Cengage Learning