Principles of Marketing, Student Value Edition Plus MyLab Marketing with Pearson eText -- Access Card Package (17th Edition)
17th Edition
ISBN: 9780134642321
Author: Philip T. Kotler, Gary Armstrong
Publisher: PEARSON
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Chapter 12, Problem 12.20CC
Summary Introduction
Case summary
Payment through mobile phones replaced all the card payments. Company A has its own Mobile payment service-A pay through which the customers can pay without any cards. Though A pay was gobbling the market, it was not the first to use mobile phones payment. Mobile payment service-A pay as struggled but though with its loyal and relationship among the consumers made Mobile payment service-A pay to form a product with security measures which made the consumers to believe in digital payment and made a successful one.
Characters in the case:
- Company A
To discuss: The reasons why the
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Hello Professor and Classmates,
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Consider AirPods Pros and the Samsung Galaxy Buds 3 Pro. How does the value of airpod pros differ and compare to that of new Samsung Galaxy Buds 3 Pros organizations and customers? Consider how AI and other developing technologies may affect new product creation.
Chapter 12 Solutions
Principles of Marketing, Student Value Edition Plus MyLab Marketing with Pearson eText -- Access Card Package (17th Edition)
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