Foundations of Business (Standalone Book) (MindTap Course List)
Foundations of Business (Standalone Book) (MindTap Course List)
5th Edition
ISBN: 9781305511064
Author: William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher: Cengage Learning
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Chapter 11.9C, Problem 2CC
Summary Introduction

To determine: The major reasons for conducting marketing research.

Introduction: Marketing Research is methodical issue investigation, demonstrate building and truth finding with the end goal of essential decision making and directing in the marketing of products and services.

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