Foundations of Business (Standalone Book) (MindTap Course List)
Foundations of Business (Standalone Book) (MindTap Course List)
5th Edition
ISBN: 9781305511064
Author: William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher: Cengage Learning
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Chapter 11.1, Problem 2CC
Summary Introduction

To determine: The benefits of retaining customers.

Introduction: Customer is any individual or group who may have curiosity for purchasing, or has purchased goods or services from an organization. Every time while paying a bill or purchasing something from a store an individual is considered as their consumer.

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