Foundations of Business (Standalone Book) (MindTap Course List)
Foundations of Business (Standalone Book) (MindTap Course List)
5th Edition
ISBN: 9781305511064
Author: William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher: Cengage Learning
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Chapter 11.7, Problem 2CC
Summary Introduction

To determine: The importance on developing a well-written marketing plan.

Introduction: A marketing plan is an exhaustive archive that layouts an organization's general marketing performance. It is a diagram that that layouts how an organization will execute its marketing technique, and utilize a mix of assets to accomplish business goals including deals targets or client acquisition.

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