Loose Leaf for M: Marketing
6th Edition
ISBN: 9781260158038
Author: Dhruv Grewal Professor, Michael Levy
Publisher: McGraw-Hill Education
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Question
Chapter 11.2, Problem 1PC
Summary Introduction
To determine: Three components of a product.
Introduction: Product refers to anything that is capable of being traded in the market and has the ability to satisfy the needs of the consumer or buyer.
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