Loose Leaf for M: Marketing
6th Edition
ISBN: 9781260158038
Author: Dhruv Grewal Professor, Michael Levy
Publisher: McGraw-Hill Education
expand_more
expand_more
format_list_bulleted
Concept explainers
Question
Chapter 11.3, Problem 1PC
Summary Introduction
To determine: Difference between product mix breadth and product line depth.
Introduction: Product refers to anything that is capable of being traded in the market and has the ability to satisfy the needs of the consumer or buyer.
Product mix refers to the sum total of all the products provided by the company.
Product line refers to the set of related items with similar characteristics and represents products which can be classified in the same group.
Expert Solution & Answer
Want to see the full answer?
Check out a sample textbook solution
Students have asked these similar questions
Describe its product line breadth.
What are the reasons for a firm to adopt product line extension strategy ?
What are the merits of product -line extension ?
Knowledge Booster
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.Similar questions
- Explain the product-mix and it's four dimensions: width, length, depth, and consistency.arrow_forwardDesign a brand extension plan for any Brand of your choice in the light of Ansoff’s growth/share matrix.arrow_forwardTaken together, tobacco products, alcoholic beverages, and Del Monte brand fruits are considered a product line.;True or Falsearrow_forward
- Differentiate between product line and product mix with the help of examplesarrow_forward. How does an organization’s product mix relate to itsdevelopment of a product line? When should an enterprise add depth to its product line rather than width toits product mix?arrow_forwardHow individual branding is different from family branding?arrow_forward
- Discuss the extendibility of any two brands of your choice and state why how introduction of new categories will benefit the parent brand.arrow_forward3. Give examples of successful new product categories in any industry and identify reason for their success?arrow_forwardWhat product do you want to sell?, make a tagline for your chosen product?, who is your market target?arrow_forward
- Describe the product mix and the role different product lines play in Blu Dot’s marketing strategy.arrow_forwardStrength of a brand's position in the market is based on its domain, heritage, values, assets, personality and reflection. Apply the components of brand's position in the marketplace to any product/service of your choice.arrow_forwardDoes a product line have to be built on one technology platformarrow_forward
arrow_back_ios
SEE MORE QUESTIONS
arrow_forward_ios
Recommended textbooks for you
Contemporary MarketingMarketingISBN:9780357033777Author:Louis E. Boone, David L. KurtzPublisher:Cengage Learning
Contemporary Marketing
Marketing
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Cengage Learning